The lockdown has caused a lof of damage for the industry but at the same time new ideas and initiatives have emerged from this difficult period and this year's digital edition of Primavera Pro, held between July 21-24, will be discussing the tough present and uncertain future that awaits the music industry.
However, even though pandemic continues to dominate our news feeds for now, there will be a few other areas of focus, the main one being Latin music and its rapid ascent in recent years. In addition, a number of masterclasses will be held online, with topics ranging from social media data analysis to the psychology of dealing with the crisis.
Showcases of Catalan artists will be broadcast at the end of each day of the conference. It will be available for streaming on the Primavera website.